ValCoRE™: Why Teams and People Resist Change

Where Frameworks Manage Change, ValCoRE™ Sustains It

Change is constant. New systems are introduced, roles shift, and organizations evolve. Most leaders are equipped with excellent frameworks to guide these transitions - PROSCI ADKAR, Kotter’s 8 Steps, Lean Change, and others provide proven processes for managing the how of change.

Yet even the best frameworks often meet the same obstacle: resistance.

Why do teams push back, stall, or quietly disengage even when the path is clear? This is where ValCoRE™ steps in.

Resistance is Values in Motion

ValCoRE™ shows us that resistance is rarely about laziness, skill gaps, or lack of willpower. It is about values colliding.

• A team grounded in Level 4: Order may cling to rules and stability when a disruptive new process threatens their sense of structure.

• Individuals leading from Level 5: Achievement may resist collaboration if they believe it slows their ability to perform and win.

• Those emerging into Level 6: Humanitarian may resist a change that appears competitive rather than collaborative.

The pushback is not irrational. It is the natural defense of values that feel under threat.

Dominant, Emerging, and Resistant Values at Play

ValCoRE™ identifies three types of values in every person and team:

• Dominant Values: The current lens driving choices.

• Emerging Values: The new perspective being developed.

• Resistant Values: The levels that feel unsafe or “wrong.”

Change often triggers Resistant Values. Without understanding this dynamic, leaders mislabel resistance as defiance, when in reality it is a sign of growth tension.

"Resistance is not defiance. It is the growing pain of values in transition." - Julie Dimmick

ValCoRE™ as the Catalyst

Change frameworks like PROSCI ADKAR excel at guiding people through the process of change:

• Awareness of why change is needed

• Desire to support it

• Knowledge of how to do it

• Ability to implement

• Reinforcement to sustain

But ValCoRE™ is the catalyst that makes these stages stick.

By decoding values, ValCoRE™ helps leaders understand:

• Where resistance is coming from (values under threat)

• How to reframe the change so it resonates with the values of the people impacted

• Which level of communication will reduce fear and build trust

When leaders apply ADKAR with ValCoRE™ insights, they are not just moving people through steps, they are aligning the change with what people truly care about.

Sustaining Change Through Values

Lasting change happens when people see it not as something being done to them, but as something that aligns with their values.

ValCoRE™ provides the lens for this alignment. It makes visible the hidden motivations that fuel resistance and reveals how to turn pushback into momentum.

Frameworks manage the path. ValCoRE™ fuels the journey.

Ready to uncover why your team resists and how to make change last? [Discover ValCoRE™ Today]